Today, thanks to its many sandy beaches, the island's prosperous main industry is tourism. About 940 people reside on San Salvador Island and its principal community is Cockburn Town, the seat of local government. The town has a population of 271. A Club Med resort, called "Columbus Isle", is located just north of Cockburn Town.
Nearby is the Pleistocene Cockburn Town Fossil Reef. Fossilized Staghorn coral (Acropora cervicornis), and Elkhorn coral (Acropora palmata) are present near the crest of the fossil reef, and other corals, such as Montastraea, Diploria, and Porites, are preserved.
The Gerace Research Centre (formerly the Bahamian Field Station) is located on the north end of the island on the shores of Grahams Harbour. More than 1,000 students and researchers work from the station every year as a base of operations for studying tropical marine geology, biology, and archaeology.
The island is home to many shallow-water reefs, where snorkelers can observe hundreds of fish species without the use of scuba equipment. It is also known for its quick drop in the submerged platform of the island, allowing for numerous dive sites. The western coast has many wall reefs, with steep drop offs, while the northern coast has many shallow barrier reefs, particularly surrounding Grahams Harbour, a large shallow lagoon.
The island is served by San Salvador International Airport.
The Dixon Hill lighthouse is located on the island south of Dixon Hill Settlement on the east side of the island. It is approximately 160ft tall, and was constructed in 1887 by the Imperial Lighthouse Service. Beside beaches, there are several monuments, ruins and shipwrecks in the area that are major tourist attractions.