Urbania is a comune in the Province of Pesaro e Urbino in the Italian region of Marche, located about 80km west of Ancona and about 40km southwest of Pesaro, next to the river Metauro. Urbania borders the following municipalities: Acqualagna, Apecchio, Cagli, Fermignano, Peglio, Piobbico, Sant'Angelo in Vado, Urbino. It is a famous ceramics and majolica production centre. In recent years, it has become more closely associated with the Befana folk tradition.