Snowflake is a town in Navajo County, Arizona, United States. It was founded in 1878 by Erastus Snow and William Jordan Flake, Mormon pioneers and colonizers. It has frequently been noted on lists of unusual place names. According to 2010 Census, the population of the town is 5,590. Snowflake is 25mi south of Interstate 40 (formerly U.S. Route 66) via Highway 77. The Apache Railway provides freight service.