, officially the, is a in the province of, . According to the, it has a population of people. Due to Santa's natural setting (the ridge of Mount Tetas de Santa in the east; the winding Abra River and delta in the north and NW of Santa; and the South China Sea to the west), then Governor-General of the Philippines Theodore Roosevelt, Jr. on his visit in 1925 exclaimed: “The mountain in the east, the winding roping river in the north, and the immense sea in the west make Santa a poetic town.”