This coast has become a very popular holiday resort, known for its long sandy beaches, clear blue sea, ancient ruins, and its own microclimate, benefiting from hundreds of days of sun annually and warm winters, allowing residents to use the beaches and engage in watersports even in January. Less frequented beaches are ones further from the centre, such as Haydar, along a dirt road around the shore of Akbük (meaning "white bay").
Recent renewal of main roads means the area is easily served by Bodrum and İzmir airports.
Because of Didim's location, people in the 1980s came from large cities around Turkey, especially Ankara, began to buy holiday homes, apartments, and villas in the area. Most of these were built as cooperative housing projects with private beaches. The attraction of the area is proved by the number of Ankara families that have now been going to Didim for two or more generations. Property values have recently been rising, and the building boom continues as foreign buyers, especially the families of Turks living and working in Europe, follow their lead. The growth of Didim in the 1980s was further accelerated with the building of hotels to accommodate visitors, originally from Britain but now from Turkey itself, on inexpensive package holidays. Since about 2000, British people have begun to buy holiday homes in Didim, establishing themselves as a visible community of many thousands, to the extent that utility bills in the district are now printed in English as well as Turkish.Elsewhere | Weekend | Guardian Unlimited Many bars around Didim are noted for having the Union Jack hanging inside.
Didim town has hotels, a weekly market, a waterpark, and the antique Temple of Apollo nearby. Didim is also close to a number of other ancient towns and natural formations, such as Lake Bafa national park, the Büyük Menderes River, and historic sites like Miletus and Priene.
Didim has a number of discothèques, smaller bars, and clubs, some with live music, mostly Türkü (Turkish folk music). Rakı consumption is popular among tourists and residents in Didim. The local station, Didim TV, is an amateur project by a television repair shop owner and neighbourhood councillor (muhtar), and is mostly advertisements for local shops and hotels.
Recently, a $50 million Didim Marina (D-Marin Didim) was constructed by Doğuş Holding and became operational in 2009 with berths for 8 m to 50 m boats, 400-ton boat lift, dry docks, hangars, maintenance yard, yacht club, shopping mall, restaurants, and visitor facilities. The new marina is expected to encourage further tourism and rising property prices in the area.