Formby has a significant tourist industry, most notably between the warmer months of May and September. In particular, it is popular with day trippers from Liverpool and other industrial towns in Merseyside and West Lancashire. There are two main spots along the Formby Coast which are particularly popular with the public.
The Lifeboat Road site is about 1½ miles from the town centre; there are three linked unpaved car parks with several routes cascading out into the sand dunes and woods. The car parks are about 900 yards from the beach.
Victoria Road is north of Lifeboat Road and is busier due to the red squirrel reserve being located here, as well as it being the starting point for the asparagus trail. The reserve begins at the junction of Larkhill Lane and Victoria Road. There is a charge to park from this point onwards. Parking is available adjacent to the reserve and at the end of the road, there is a large unpaved car park for easier beach access. The beach is located approximately 100 yards from the car park.
There is a privately run caravan park called Formby Point Caravan Park on Lifeboat Road, open between March and October. There are around 300 caravans on the park and 20 plots for touring caravans. There is a phone box, public toilet and a play area on site and, until 1995, there was a small convenience store. Additionally, there is a smaller caravan site called Freshfield Caravan Park.