Oro Valley, incorporated in 1974, is a suburban town located 6mi north of Tucson, Arizona, United States in Pima County. According to the 2010 census, the population of the town is 41,011, an increase from 29,700 in 2000 census. Dubbed the "Upscale Tech Mecca" of Southern Arizona by the Arizona Daily Star newspaper, Oro Valley is home to over 10 high tech firms and has a median household income nearly 50% higher than the U.S. median. The town is located approximately 110mi southeast of the state capital of Phoenix. Oro Valley is situated in the western foothills of the Santa Catalina Mountains at the base of Pusch Ridge. The Tortolita Mountains are located north of the town, and vistas of the Tucson valley are to the south. The town occupies the middle Cañada del Oro Valley. Oro Valley hosts a large number of residents from around the US who maintain second or winter homes in the town. The town hosted the 2006 Pac-10 Women's Golf Championships at the Oro Valley Country Club. Oro Valley Country Club was also the site for the 2006 Girl's Junior America's Cup, a major amateur golf tournament for the Western United States Annual events in Oro Valley include the Oro Valley Festival of the Arts, El Tour de Tucson bicycle race, the Tucson Marathon, the Cactus Speed Classic for inline skaters, and the Arizona Distance Classic.