Tijuana is a city in Baja California, Mexico, just across the border from San Diego, California, USA. The city has grown from a small border town with a salacious reputation during the Prohibition Era in the United States into a large, modern city with a sizable middle class. Its proximity to the United States has made it a very popular tourist destination, especially for day-trippers from San Diego.
Tijuana has a population of over 1.6 million as of the 2015 census. Tijuana and its U.S. neighbor San Diego form the largest metropolitan area on the U.S.-Mexico border, with a population of 4.5 million.
Economically, a growing middle class disposable income has fueled Tijuana's transformation into a modern city with a vibrant culture, a characteristic that has attracted many national and international businesses, which had largely shunned the city before. Aside from the middle class, in Tijuana you can reasonably expect to find areas filled with wealthier people. Tijuana is a transit point for undocumented immigration into the United States, as well as a common destination for any illegal Mexican immigrants deported from the West Coast of the United States. As such, some areas are swollen with poor people with no roots in the city, who inhabit shantytowns. Apart from these poor migrants, Tijuana is one of the wealthiest cities in Mexico. Some (mainly residential) areas of the city reflect the significant number of wealthy people who inhabit the city.
Tijuana's growing reputation as a cosmopolitan city is justified. Not only is the city home to many people who have migrated from within Mexico, including some native Mexican Indians, but it boasts an significant number of Asian residents, as well as Americans (mostly people from neighboring San Diego who have been drawn to Tijuana by cheaper housing), and South Americans from Argentina and Uruguay, among others.
Frequent English-speaking visitors to Tijuana use the term "gringo-friendly" for a shop, bar, or restaurant in which a non-Spanish speaking customer will be at ease. A place is gringo-friendly if the staff there is accustomed to dealing with American tourists, if they speak English and have English-language menus. Places that are not gringo-friendly may require use of Spanish, and patience. Just because a place is not gringo-friendly does not imply that the people there will not be friendly or that tourists will not be welcome.
While the Mexican peso is the legal currency, U.S. dollars are widely accepted everywhere in Tijuana and the entire state of Baja California, even though the peso/USD exchange rate changes daily. Tijuana observes daylight savings time (DST) the same way as the USA does. Money changers on the US side may offer better rates when buying pesos and worse rates when selling pesos.
Visitors can expect a warm climate for most of the year, with average temperatures during the daytime ranging from 68°F (20°C) in January, to 86°F (30°C) in August. The rainy season is short (and tame, with yearly averages close to only 10 inches/254 millimeters of rainfall), and encompasses late winter to early spring.
Spanish is the dominant language in Tijuana, as it is in much of Mexico. However, English is spoken by almost everybody in the city's tourist hot spots (such as Avenida Revolución), as well as by taxi drivers and the Americans who live in the city. Having someone with you who can speak Spanish will be helpful when going away from Avenida Revolución.
Although Tijuana is in Mexican territory, its cultural closeness to the United States, especially San Diego and Los Angeles, gives it an edge in the English language. This is because for many years (especially before the mid 1980s), there were virtually no national TV stations except for a local channel (XEWT 12) which broadcast only local programming and some news; locals who grew up in the 1970s and 80s were more attracted to American television such as PBS, NBC, CBS and ABC, where they got their language skills.
- Avenida Revolucion in the Zona Centro - the main tourist area
- Bullfights - Tijuana has one bullring, which is open during the summer months, and has bullfights most Sundays. It is in the Playas de Tijuana, adjacent to the US border. It is the only seaside bullring in the world. The older and more historic bullring near the city center has been partially demolished by the owner of the property in the past year, citing failed business practices of the bullring. However, there is a strong movement within the city to designate this site a historical monument, rebuild the bullring and have it serve as a municipal arena. Official bullring schedules and pricing are available at plazamonumental.com.
- Tijuana Cultural Center (CECUT)
- El Popo Market
Avenida Revolucion in the [[Tijuana/Zona Centro|Zona Centro]] - the main tourist area
Bullfights - Tijuana has one bullring, which is open during the summer months, and has bullfights most Sundays. It is in the Playas de Tijuana, adjacent to the US border. It is the only seaside bullring in the world. The older and more historic bullring near the city center has been partially demolished by the owner of the property in the past year, citing failed business practices of the bullring. However, there is a strong movement within the city to designate this site a historical monument, rebuild the bullring and have it serve as a municipal arena. Official bullring schedules and pricing are available at plazamonumental.com.
Tijuana Cultural Center (CECUT)
El Popo Market
Tijuana is on the ocean, but is not known for its beaches, for boating, or as a seaside resort. However, it is in cabbing distance of Rosarito - the trip will cost US$20, while Mexicoach will bus you there for around US$10. Ensenada is further down the coast but easily accessible by car or bus.
- Visitors to Rosarito and Ensenada should note that the main road is a toll road, with small sedans and trucks being tolled at M$27-30 or US$2.18-$2.41. Either currency is accepted generally.
- Visit the historical centers such as the Preparatoria Federal Lazaro Cardenas which is famous for being the central base of liquor contraband during the Al Capone days.
- Visit the world-famous Zona Norte "Red Light District". Tourists, American Military, and locals alike have been venturing to this area for decades. Be aware that this is a dangerous area, relatively speaking, but this is compensated for by a large police presence. Visitors should take caution just as they would visiting any high-crime area of a major city.
There are disappointingly few bargains to be had in Tijuana. Silver and leather products are allegedly cheaper than in the US. Souvenir shops abound. Many of the items sold in the souvenir shops are actually purchased in the San Diegan swap meets and brought into Mexico and resold to tourists.
- Cuban cigars are mostly fake, with the majority being of Mexican origin with a "Cohiba" or "Montecristo" brand name added. However, La Casa Del Habano on Avenida Revolucion is a licensed dealer that sells genuine Cubans.
- Silver bracelets and necklaces are common, but may be fake. Don't pay more than four dollars for fake jewelry.
- Vanilla is a bargain. Good place to buy is in plaza on revolucion
- Spanish music cassettes for only about US$0.50 available in plaza on Revolucion .
- Mexican groceries try stores like Calimax or Comercial Mexicana and see numerous Mexican products not found in other places or Mexicanized version of American products.
Cuban cigars are mostly fake, with the majority being of Mexican origin with a "Cohiba" or "Montecristo" brand name added. However, La Casa Del Habano on Avenida Revolucion is a licensed dealer that sells genuine Cubans.
Silver bracelets and necklaces are common, but may be fake. Don't pay more than four dollars for fake jewelry.
Vanilla is a bargain. Good place to buy is in plaza on revolucion
Spanish music cassettes for only about US$0.50 available in plaza on Revolucion .
Mexican groceries try stores like Calimax or Comercial Mexicana and see numerous Mexican products not found in other places or Mexicanized version of American products.
Apart from the abundant, over-priced tourist traps, local cuisine ranges from world-class restaurants to locals-only eateries and street vendors selling tacos. Travellers' diarrhea is more of a risk at the cheaper establishments, but will probably not be a concern. In many sit down restaurants, musicians will wander in and play for tip. A good price for a song is US$1 per musician per song, but most musicians will try to charge US$2 per musician per song. For example, if there are five musicians in a band then a good price is US$5. Many non-mariachi musicians are untalented and some work with pickpockets, so keep an eye out.
If cuisine is an important factor in your visit to Mexico, be sure to check out the local filled taco shops, where you will be able to enjoy the best carne asada tacos in the world and for better price. Also delicious are churros made by street vendors, and the "hot dog" imitations sold as well. Be sure to avoid vendors that are not being patronized by locals.
However, American establishments such as McDonald's, Burger King, KFC, and Carl's Jr. (as Carl's Jr., not Hardee's) are in many parts of the city. However there are some local chains, such as Cafe Sanborns, that prove to be more popular and interesting than the American ones.
- Café La Especial, Av. Revolucion 718, in the heart of the tourist district. Down the stairs in a pedestrian alley. This inexpensive restaurant is the opposite of the noisy, over-priced tourist traps that line Revolución. Standard Mexican dishes served in a very relaxed, quiet environment. Gringo-friendly, though very popular with locals.
- Bol Corona , Any cab driver can direct you to one of the many franchises of this Tijuana establishment near the city centre. Bol Corona was founded in the 1930s and popularized the then little known "burrito" among the American tourists seeking haven from prohibition laws in the United States. Featuring inexpensive yet high quality Mexican cuisine, Bol Corona is a must. Several franchises have opened on the San Diego side of the border as well.
- Birriería Guadalajara Pues Avenida Constitución, between Calle Primera (First Street) and Callejón Coahuila (Coahuila Alley), Zona Norte. This restaurant serves awesome birria de chivo. Birria is a dish made from roasted goat with consomme poured over the meat, and is accompanied by onion, cilantro, limes and tortillas.
- Taquería "El Takerito" It is an authentic "taquería" (taco shop) on Díaz Ordaz Blvd., and located on one of the most crowded intersections of the city (5 y 10). It is not close to the border but any cab driver knows how to get to 5 y 10. They claim to have the best tacos in town at a very cheap price. Expect to pay around US$0.60 per taco.
- Taco Bell Art 123 Fuente Mexico, on the walk to the Arch from the border. There appears to be 2 adjacent places with this name, which is not part of the well known chain of the same name, but one doesn't look very open as of early 2010. Offers US$1 beers (Corona, Pacifico, Tecate) and 3 tacos for US$1 (various flavors). English in menus, mostly populated by locals.
- El Mazateño on Avenida Tecnológico a few blocks away from Instituto Tecnológico de Tijuana and right across the street of Unidad Deportiva Reforma. You will find a wide variety of sea food and fish tacos at an excellent price. Expect to pay around US$2 for fish tacos to US$10 for a dish.
Café La Especial, Av. Revolucion 718, in the heart of the tourist district. Down the stairs in a pedestrian alley. This inexpensive restaurant is the opposite of the noisy, over-priced tourist traps that line Revolución. Standard Mexican dishes served in a very relaxed, quiet environment. Gringo-friendly, though very popular with locals.
Bol Corona , Any cab driver can direct you to one of the many franchises of this Tijuana establishment near the city centre. Bol Corona was founded in the 1930s and popularized the then little known "burrito" among the American tourists seeking haven from prohibition laws in the United States. Featuring inexpensive yet high quality Mexican cuisine, Bol Corona is a must. Several franchises have opened on the San Diego side of the border as well.
Birriería Guadalajara Pues Avenida Constitución, between Calle Primera (First Street) and Callejón Coahuila (Coahuila Alley), Zona Norte. This restaurant serves awesome birria de chivo. Birria is a dish made from roasted goat with consomme poured over the meat, and is accompanied by onion, cilantro, limes and tortillas.
Taquería "El Takerito" It is an authentic "taquería" (taco shop) on Díaz Ordaz Blvd., and located on one of the most crowded intersections of the city (5 y 10). It is not close to the border but any cab driver knows how to get to 5 y 10. They claim to have the best tacos in town at a very cheap price. Expect to pay around US$0.60 per taco.
Taco Bell Art 123 Fuente Mexico, on the walk to the Arch from the border. There appears to be 2 adjacent places with this name, which is not part of the well known chain of the same name, but one doesn't look very open as of early 2010. Offers US$1 beers (Corona, Pacifico, Tecate) and 3 tacos for US$1 (various flavors). English in menus, mostly populated by locals.
El Mazateño on Avenida Tecnológico a few blocks away from Instituto Tecnológico de Tijuana and right across the street of Unidad Deportiva Reforma. You will find a wide variety of sea food and fish tacos at an excellent price. Expect to pay around US$2 for fish tacos to US$10 for a dish.
- Sushi House, Zona Rio, right by the Office Depot on Paseo de los Heroes.
- La Cantina de los Remedios, Zona Rio, northeast corner of the Abraham Lincoln traffic circle on Paseo de los Heroes. Vast liquor selection, all of which is visible on the immense shelving along the wall behind the bar. Great menu of traditional and modern Mexican cuisine. Two features are of special interest - first are the quotations and pithy sayings in Spanish along all the ceiling beams. The second is the extensive use of Loteria cards to decorate the ceilings as well as the backs of the menus. Both are great for practicing Spanish while enjoying your meal.
- Negro Durazo, Seafood - Located near the Zona Rio. Owned by members of the Sinaloa drug cartel; many of the regular customers are in the business and carry weapons.
- Los Arcos - Popular local place with tasty lobster, mussels and fish platters. No English menu, but if you ask for Cesar, he can help you order. Owned by other members of the Sinaloa drug cartel but more mainstream than Negro Durazo.
- Albahaca - Restaurant inside Hotel Ticuan. Good mix of continental and traditional Mexican cuisine. Open for breakfast, lunch, and dinner 7 days a week. The omelets are great at breakfast, and at dinner the "Filet with Three Sauces" is excellent.
Sushi House, [[Tijuana/Zona Rio | Zona Rio]], right by the Office Depot on Paseo de los Heroes.
La Cantina de los Remedios, [[Tijuana/Zona Rio | Zona Rio]], northeast corner of the Abraham Lincoln traffic circle on Paseo de los Heroes. Vast liquor selection, all of which is visible on the immense shelving along the wall behind the bar. Great menu of traditional and modern Mexican cuisine. Two features are of special interest - first are the quotations and pithy sayings in Spanish along all the ceiling beams. The second is the extensive use of Loteria cards to decorate the ceilings as well as the backs of the menus. Both are great for practicing Spanish while enjoying your meal.
Negro Durazo, Seafood - Located near the Zona Rio. Owned by members of the Sinaloa drug cartel; many of the regular customers are in the business and carry weapons.
Los Arcos - Popular local place with tasty lobster, mussels and fish platters. No English menu, but if you ask for Cesar, he can help you order. Owned by other members of the Sinaloa drug cartel but more mainstream than Negro Durazo.
Albahaca - Restaurant inside Hotel Ticuan. Good mix of continental and traditional Mexican cuisine. Open for breakfast, lunch, and dinner 7 days a week. The omelets are great at breakfast, and at dinner the "Filet with Three Sauces" is excellent.
- Cien Años, Zona Rio, on a side street off Paseo de los Heroes, across from the big Pockets billiards bar (another place to visit). Open for lunch and dinner. Very famous. Supposedly every recipe on the menu is over 100 years old (hence the name "Cien Años", one hundred years). Some recipes supposedly date back to Aztec times. Menu includes a number of items such as corn fungus, and bone marrow soup. Gringo-friendly but Spanish is useful. Restaurant is small, with beautiful decor, and a relaxing atmosphere. Prices range from moderate to expensive.
- La Diferencia, Blvd. Sánchez Taboada No.10611-A Zona Río, between Blvd. Abelardo L. Rodríguez & Escuadrón 201. Excellent and innovative Mexican dishes, and great tamarindo margaritas. Moderately expensive by Tijuana standards but well worth it (~US$95 for 2 people, incl. margaritas, wine, appetizer, entree & dessert). Highly recommended.
- Villa Marina - Seafood, in Zona Rio
- Italianissimo -, Blvd. Agua Caliente No. 10556-9AR, Centro. Com. Rocasa. Italian cuisine, a classic restaurant in Tijuana. Dishes from all regions of Italy. Moderate to expensive.
- Villa Saverios - Escuadrón 201 3151, on the corner of Blvd. Sanchez Taboada" +52 664 686 6502. Open daily 13:00-02:00. US$5-20 meals. Owned by the same founder of the other Italian restaurant chain in Tijuana, Guisseppis, this Tuscany style mansion/restaurant has excellent Italian food and atmosphere, aimed at middle and high class customers. It's also a favorite because of its unique menu which blends both Baja and Mediterranean flavors in its food and wine selection. It is in the so-called restaurant district on Blvd. Sanchez Taboada, right besides La Espadaña, T.G.I. Fridays, La Diferencia and Cheripan. There are two other Saverios in the city; both are smaller café-style ones.
There are many other great restaurants in the city, ranging from Mexican to Asian food. The city is also full of sushi bars. Another favorite is Chinese food, and thanks to a large Chinese population in Baja, the locals tend to say that it's the best Chinese food in México or the region.
Cien Años, [[Tijuana/Zona Rio | Zona Rio]], on a side street off Paseo de los Heroes, across from the big Pockets billiards bar (another place to visit). Open for lunch and dinner. Very famous. Supposedly every recipe on the menu is over 100 years old (hence the name "Cien Años", one hundred years). Some recipes supposedly date back to Aztec times. Menu includes a number of items such as corn fungus, and bone marrow soup. Gringo-friendly but Spanish is useful. Restaurant is small, with beautiful decor, and a relaxing atmosphere. Prices range from moderate to expensive.
La Diferencia, Blvd. Sánchez Taboada No.10611-A Zona Río, between Blvd. Abelardo L. Rodríguez & Escuadrón 201. Excellent and innovative Mexican dishes, and great tamarindo margaritas. Moderately expensive by Tijuana standards but well worth it (~US$95 for 2 people, incl. margaritas, wine, appetizer, entree & dessert). Highly recommended.
Villa Marina - Seafood, in Zona Rio
Italianissimo -, Blvd. Agua Caliente No. 10556-9AR, Centro. Com. Rocasa. Italian cuisine, a classic restaurant in Tijuana. Dishes from all regions of Italy. Moderate to expensive.
Villa Saverios - Escuadrón 201 3151, on the corner of Blvd. Sanchez Taboada" +52 664 686 6502. Open daily 13:00-02:00. US$5-20 meals. Owned by the same founder of the other Italian restaurant chain in Tijuana, Guisseppis, this Tuscany style mansion/restaurant has excellent Italian food and atmosphere, aimed at middle and high class customers. It's also a favorite because of its unique menu which blends both Baja and Mediterranean flavors in its food and wine selection. It is in the so-called restaurant district on Blvd. Sanchez Taboada, right besides La Espadaña, T.G.I. Fridays, La Diferencia and Cheripan. There are two other Saverios in the city; both are smaller café-style ones.
Beer drinkers are well-advised to visit the "Cerveceria Tijuana," the Tijuana Brewery, and its brewpub. It is on Blvd. Fundadores, a few minutes by taxi south of the Ave. Revolucion shopping district. Not only do they brew and serve six different Eastern European-style lager beers, but they also have a reasonably-priced food menu.
The brewpub is especially impressive because it is designed to look just like a European pub, with dark wood paneling, stained glass, and hardwood floors. One area even has a large window looking into the brewery floor, where you can see the workers busy at their brewing.
Be aware that flagging down a taxi in this area is often difficult, especially at night, so for your return trip consider arranging transportation ahead of time or having the phone numbers of taxi services available to call when you finish your meal.
Of course, beers, margaritas and tequila are also available at numerous establishments.
Tijuana has a reputation for crime. Drug violence has erupted in Tijuana due to intense crackdown by the Mexican government and Mexican drug cartels turning on each other. However, joint action between the government and the police deleted the Cartel and their leader, and now all that's left is the remnants of an uncontrolled group of renegades. The east side of Tijuana is particularly dangerous and prone to drug violence. Zona Norte can also be very dangerous if you are walking alone. Much of Tijuana's drug violence happens in these two parts of the city. Most of the drug violence is not targeted at tourists, but rather at competing drug cartels as well as Mexican police. However, tourists can get caught in the crossfire, so it is best to stay alert. Most tourist sections (for the most part) are generally safe, such as Avenida Revolucion, Playas de Tijuana, Zona Rio, and Tijuana's red light district in Zona Norte. As with any large city, use common-sense and street smarts when walking the street; especially in the red light district of the "Zona Norte" (North Zone).
Be very careful of buying anything that would draw suspicion from Mexican police. This would include any type of prescription medicine (with potential for abuse, or perhaps low overdose/extreme side effects), pornography, and weapons. The police will use anything against you if they do stop you, so the less they have to go on the better. Laws differ from those in the USA.
Park in well-marked parking lots with security guards. Police enforce the laws on foreigners who commit crimes such as pedophilia or buying illegal drugs. Corruption still exists among the Tijuana Police Department as it does in many Mexican cities (the Mexican Federal Police on the other hand is trustworthy), so beware. But this is usually done when you are alone after a night on the town, are slightly intoxicated, and your actions make you a potential victim. When speaking to an officer, stay calm and respectful. Typically, if you have done nothing wrong, stand your ground and they will eventually let you go. You can insist on seeing a judge, and explain what happened. If you do this, most likely the officer will try and save face, and give you a warning and send you on your way. In any case, made-up charges are usually only a small fine, most likely less than the bribe you would offer, and you do not go to jail.
For traffic infractions, you are entitled to a written ticket, and you can pay the fine by mail. Illegal drugs and drunk driving are taken seriously in Mexico, as they are elsewhere.
- Theft - Pickpockets can be found in certain heavy tourist areas. You are generally safe in areas such as the Zona Río, Playas de Tijuana, El Hipódromo, and many others; just make sure to always be cautious when visiting alone. The best targets for theft are those who speak no Spanish, wander alone (especially at night), are intoxicated, and travel to the Avenida Revolución. If you find yourself being swarmed by small children who say they want to sell you something, be aware that they could be trying to pick your pockets.
- Drug-dealer informants - In many bars and on the street, it is common to be offered illegal narcotic drugs for sale. Some of these peddlers work with the police. They sell someone the drugs, then tell the police that person is carrying. The police shake the person down for cash, and confiscate the drugs, which they presumably return to the original peddler, who goes looking for another victim.
- Strip clubs - There are a numerous clubs on Revolución that offer nude dance shows. As you walk down the street, barkers will try to entice you to come in; if you are not interested, simply smile and walk on. If you do walk into one, most likely you will soon be approached by one or several ladies who will ask you to buy them a drink. Keep in mind that their "mixed drinks" are often nothing but soda or juice, but you will be expected to pay a ladies' drink price, whether they ask for beer, real mixed drinks, or non-alcoholic drinks. These drinks will typically cost you US$8-10, and the ladies get a commission for each drink you purchase for them.
- Prescription drugs - Though your prescription drugs may be much cheaper here, carrying large quantities or carrying them without your prescription can land you many years in a Mexican prison. Some foreign prescriptions may not be valid in Mexico. If you break the law, you will be dealt with accordingly. However, this does not include medications which often change in status in the USA from prescription to over-the-counter. Such medications are readily available without a prescription in Mexico. Police are mainly concerned about prescription drugs which have the potential to be abused.
- Food and alcohol imports - at the border, U.S. Customs will confiscate any fruits, vegetables, and live or raw meat products in an effort to combat certain diseases or bugs from entering the U.S. food supply. Meat products confiscated can include pork rinds. Alcohol can be brought across the border if for 'personal use' with a limit of 1L duty and tax free. Importing more than 1L for personal use can be challenging - the amount you are allowed to import depends on whether not you live in California and if you are crossing on foot, in a private vehicle, or on a bus. For details, refer to the California ABC - and don't forget to declare your alcohol to Customs. Another note is the importation of abalone or conch meat, which are endangered species and not for sale in the US.
- Contraband items - Can be confiscated by U.S. Customs, they include weapons, drugs (illegal or without prescription), Cuban cigars, and live animals.
- Canada Canada, Germán Gedovius 10411-101, Condominio del Parque, Zona Río, +52 664 684-0461. M-F 09:30-12:30.
- China China, Av. Lomas del Monte 1614, Fracc. Lomas de Agua Caliente, +52 664 681-6771.
- Guatemala Guatemala, Misión San Ignacio 10680, Zona del Río, +52 664 900-7148. M-F 08:00-13:00 & 14:00-16:00.
- Honduras Honduras (Honorary), Av. Mutualismo 920, entre calles 3a y 4a, Zona Centro, +52 664 685-8207.
- Japan Japan (Honorary) (Japon), Paseo de Héroes 9911B, Zona Urbana, Río, +52 664 633-4261.
- South Korea Korea, Republic of (Republica de Corea), Germán Gedovius 10411 Desp. 305, Zona Rio, +52 664 684-2988, +52 664 684-2995.
- United States United States (Estados Unidos), Paseo de las Culturas s/n, Col. Mesa de Otay, Delegación Centenario, +52 664 977-2000.
Canada Canada, Germán Gedovius 10411-101, Condominio del Parque, Zona Río, +52 664 684-0461. M-F 09:30-12:30.
China China, Av. Lomas del Monte 1614, Fracc. Lomas de Agua Caliente, +52 664 681-6771.
Guatemala Guatemala, Misión San Ignacio 10680, Zona del Río, +52 664 900-7148. M-F 08:00-13:00 & 14:00-16:00.
Honduras Honduras (Honorary), Av. Mutualismo 920, entre calles 3a y 4a, Zona Centro, +52 664 685-8207.
Japan Japan (Honorary) (Japon), Paseo de Héroes 9911B, Zona Urbana, Río, +52 664 633-4261.
South Korea Korea, Republic of (Republica de Corea), Germán Gedovius 10411 Desp. 305, Zona Rio, +52 664 684-2988, +52 664 684-2995.
United States United States (Estados Unidos), Paseo de las Culturas s/n, Col. Mesa de Otay, Delegación Centenario, +52 664 977-2000.
Tijuana offers several bus routes further into Mexico. From Tijuana you can easily go to Ensenada, or further south to Guerrero Negro, which is a very popular destination for whale watching. It is a 12-hour bus ride to Guerrero Negro but well worth it. Other bus routes destinations include La Paz (Mexico), San Jose del Cabo and Cabo San Lucas at the southern tip of the Baja peninsula. Local buses are available to the nearby city of Tecate, about 40 miles to the east.
Taxis from Ave. Revolucion to the Central Camionera cost about M$60. Tijuana -> Guerrero Negro: M$945