Uherské Hradiště (; German: Ungarisch Hradisch, Hungarian: Magyarhradis) is a town in the Zlín Region of the Czech Republic, in the historical land of Moravia. It is located 23km southwest of Zlín on the Morava River. It is the capital of the Uherské Hradiště District. The town itself has a population of around 25,000. The agglomeration with the two neighbouring towns of Staré Město and Kunovice has over 38,000 people. The town was founded in 1257 by the Czech king Otakar II. The town is the center of Moravian Slovakia (Slovácko), a region known for its characteristic folklore, music, costumes, traditions and production of wine. The city center is historically preserved.
