One of London's smartest fashion streets, having evolved from the cutting-edge of bohemia and innovative fashion in the 60s to a more genteel place to indulge in retail therapy, albeit with a notable presence of trendy young Londoners (including many so called Sloane Rangers). It is a very attractive street that retains the atmosphere of a small town whilst being in the heart of a huge city. There is a huge range of fashion stores from upmarket chains to one-off boutiques, as well as variety of other shops, complimented by cafés, restaurants, bars, pubs and clubs. There is an obvious affluence to the road without any bling or snobbiness. King's Road stretches south-west from here for miles, though the best of the shopping is in the first mile.