The Southampton Boat Show is an on-water boat Show, one of the largest in Europe and the biggest of its type in the UK. The Show is held in September annually in Mayflower Park, Southampton, England. Southampton Boat Show is run by National Boat Shows, a subsidiary of British Marine, the trade association for the leisure, super-yacht and small commercial marine industry. The 2016 Show will run from the 16–25 September.
Southampton Boat Show is an important sales platform for both national and international businesses attracting over 110,000 visitors. The Show attracts high net worth individuals from the UK and around the world. 77% Male, 23% Female, average age 51 years, average spend at Show over £880 per head 84% AB visitor demographic with an average annual household income circa £100,000.