The most popular place in the city for bargains on clothes, especially womenswear, due to the existence of plenty of clothing factories and workshops around the area. This neighbourhood used to be known for Jewish shops in the 1960s, but since then, Koreans have been acquiring the clothes shops and taking over businesses. Many of the clothes that stock elegant shops in the city's more upscale malls come from here, and so do many of the fashion trends that will take over Brazilian mainstream shops, imported by Korean shop owners straight from New York and Paris.