In the late 1920s tourism became an established business in the area after three locals began taking tourists to view the nightly ‘penguin parade’, where little penguins arrive ashore at Summerland Beach and head to their burrows and rock cavities on the peninsula to rest, breed, feed chicks and moult. By the late 1980s the Penguin Parade was recognised as one of the most popular attractions in Victoria with 500,000 visitors annually.