This historical building, from 1953, marks the beginning of the transformation of Av. Paulista from a residential to a business/commercial area. It is a "multi-function" building containing a small shopping mall, services, residences and offices. The hightlights are the bookshop, Livraria Cultura, and the cinema that presents both commercial and cult moves. The building is digital clock on the top of the building is one of symbols of the avenue.