Holiday Beach (officially Holiday Beachside Resort) is beach and visitor attraction located along Binhai Road, Haikou, Hainan, China.
The 7-kilometre-long, 33 hectare beach area was officially established in 1995. Since then, it has undergone development with the establishment of visitor attractions such as restaurants, swimming pools, an outdoor roller skating rink, and an amphitheatre. The land beside the beach has been landscaped and pathways created. The entire shoreline is maintained by workers who remove rubbish.
Holiday beach is a popular destination for tourists. It is known by residents of Haikou as a place to eat chuanr at night.
The beach has also been the site of major competitions for such sports as kitesurfing and volleyball.