The Dongdaemun Design Plaza, also called the DDP, is a major urban development landmark in Seoul, South Korea designed by Zaha Hadid and Samoo, with a distinctively neofuturistic design characterized by the "powerful, curving forms of elongated structures". The landmark is the centerpiece of South Korea's fashion hub and popular tourist destination, Dongdaemun, featuring a walkable park on its roofs, large global exhibition spaces, futuristic retail stores and restored parts of the Seoul fortress.
The DDP has been one of the main reasons for Seoul's designation as World Design Capital in 2010. Construction started in 2009 and it was officially inaugurated on March 21, 2014. It is physically connected to Seoul Subway via Dongdaemun History & Culture Park Station on Line 2, 4 and 5.