The National Science and Media Museum located in Bradford, West Yorkshire, is part of the national Science Museum Group. The museum has seven floors of galleries with permanent exhibitions focusing on photography, television, animation, videogaming, the Internet and the scientific principles behind light and colour. It also hosts temporary exhibitions and maintains a collection of 3.5 million pieces in its research facility. The venue has three cinemas, operated in partnership with Picturehouse Cinemas, including an IMAX screen, and has previously hosted popular film festivals, including the Bradford International Film Festival until 2014.
In September 2011 the museum was voted the best indoor attraction in Yorkshire by the public, and it is one of the most visited museums in the north of England. the museum, in response to revenue shortfalls, has controversially adopted a policy of focusing on "the science and culture of light and sound"—to the exclusion of what are seen as "unsustainable" aspects of creativity and culture, such as past film festivals.
In March 2016 a 7.5 million pound five year investment plan in the museum was revealed by the Science Museum Group. In March 2017 its name was changed from National Media Museum to National Science and Media Museum.