The Custard Factory is an independent shopping destination and creative and digital business workspace location in Digbeth Birmingham, England .
Located on the site of what was the Bird's Custard factory in the industrial district of Digbeth, it is now home to a thriving working community of creative & digital businesses, independent shops and cafes and bars. They include hundreds of small and medium-sized businesses and some larger ones like Asos. The project was set up by Bennie Gray in 1992 and substantially expanded by his son Lucan Gray, who owns and runs the project.